Are you still wondering what all the fuss is about promo items? We’re answering that for you today. We’ll look at a case study for a wild idea that was brought to fruition and discuss ways to get more out of your trade show experiences.
This article states that promo items draw 500% more referrals from customers who are satisfied with the gift they received. That is some serious ROI.
A rule of thumb when selecting products is to choose something that people will use on a regular basis, like oh, I don’t know—hats for instance. If you take it even further and create a high-quality, stylish product users will want to wear on a regular basis, you’ll get even more attention.
The following reasons are listed as ways to benefit from the use of promo items.
- Low-Cost Effective Marketing
- Instant Brand Recognition
- Greater exposure of Your Business
- Works as Your Business Card
- Customer Loyalty
I know we talk a lot about how caps are the best promo item on the market, and they are. But this case study is about a really cool, retro promotion designed for a technology company as a sort of throwback campaign.
They developed a viewfinder toy with slides advertising their business and sent it to customers complete with custom packaging. Recipients raved about the fun contrast to a high-tech company. Be prepared to think outside the box, guys.
- Show Selection
- Long Term Promotions
- The Look & Feel
- Assemble Your Expo A-Team
What’s the most off-the-wall promo item you’ve used? Let us know in the comments below. You can also follow us on Instagram using the hashtag #hatswork.