Hatswork Round-Up June 1, 2017

June 1, 2017 - By Emily Potter

Are you still wondering what all the fuss is about promo items? We’re answering that for you today. We’ll look at a case study for a wild idea that was brought to fruition and discuss ways to get more out of your trade show experiences.

Design Hill

5 Reasons Why Promo Items are Crucial for Any Business

This article states that promo items draw 500% more referrals from customers who are satisfied with the gift they received. That is some serious ROI.

A rule of thumb when selecting products is to choose something that people will use on a regular basis, like oh, I don’t know—hats for instance. If you take it even further and create a high-quality, stylish product users will want to wear on a regular basis, you’ll get even more attention.

The following reasons are listed as ways to benefit from the use of promo items.

  1. Low-Cost Effective Marketing
  2. Instant Brand Recognition
  3. Greater exposure of Your Business
  4. Works as Your Business Card
  5. Customer Loyalty


Nostalgia Products Make Big Impact

I know we talk a lot about how caps are the best promo item on the market, and they are. But this case study is about a really cool, retro promotion designed for a technology company as a sort of throwback campaign.

They developed a viewfinder toy with slides advertising their business and sent it to customers complete with custom packaging. Recipients raved about the fun contrast to a high-tech company. Be prepared to think outside the box, guys.

Exhibition World

4 Time Saving Tips for Making the Most of Your Exhibition

If you’re looking for tips on making the most out of your next trade show or exhibition, look no further. This article offers in-depth ideas so you can see more products and get more leads.

  1. Show Selection
  2. Long Term Promotions
  3. The Look & Feel
  4. Assemble Your Expo A-Team

What’s the most off-the-wall promo item you’ve used? Let us know in the comments below. You can also follow us on Instagram using the hashtag #hatswork.

Emily Potter

Emily is the Content Marketer for Outdoor Cap Co. She holds an M.A. in AD & PR from the University of Alabama and a B.B.A in Marketing. Emily is an avid Crimson Tide football fan. She has a golden retriever named Opie Winston, and a cat named Tide.


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