» Hatswork Round-Up: April 19, 2018Hatswork.com

Today, we’re going to reflect on last fall’s catastrophic disasters. We’ll also take another look at selling logoed merchandise into the non-profit industry and 2018 headwear trends.

Miami New Times

If you’ll remember, back in September we reported on how the promotional products industry was rallying to help victims of Hurricanes Harvey and Irma. This article came out around the same time, but I only recently came across it and just had to show you guys. Read it in full, you won’t be disappointed.

This article looks at the effectiveness of logoed merchandise compared to other forms of advertising—print, digital, television, radio, social media, sponsorships, etc. as it pertains to the non-profit market.

2% of recipients of logoed giveaways recall the product, advertiser, and message from items within the past two-year period.
Of the recipients of promotional products who were surveyed, 91% had at least one item in their kitchen, 74% in their work area, and 55% in their bedroom closet or storage area.
55% of those surveyed kept their logoed items for one year or longer.
Brand impressions are considerably higher for logoed merchandise than conventional advertising.

As the promotional products industry evolves, so do our capabilities. This article is all about the trends for 2018 including retail-inspired products and decoration techniques like screen printing, embroidery, heat pressing, water printing, and more.

Specific to headwear, we’re seeing unique decoration placement such as sublimating under the bill, prints like camouflage, and performance fabrics.

What is your favorite headwear trend for 2018? Let us know in the comments below. You can also follow us on Instagram using the hashtag #hatswork.