Hatswork Round-Up: January 5, 2017

January 5, 2017 - By Emily Potter

It’s a new year and today, we’re talking about all the ways to use swag bags and offering ideas for whom to give them to.

As the Huffington Post points out, even music legends like Sir Paul McCartney love to receive free branded gifts. Promotional items are a great way to welcome new employees into the fold and make them proud to display your company’s logo.

The first 3 on a list of 5 ways to promote your business revolve around promotional products; we’ll dig into that list as well.

The Huffington Post

Celebrity or Average Joe: Swag Bags for Everyone

This article describes how everyone, including celebrities, loves ad specialties. And by treating your customers like celebrities or VIPs with the gifts you choose, you can build an even deeper emotional connection with them.

Additionally, swag is more cost effective than media advertising. ASI found they cost less than a penny per impression. They also allow for more active participation from the consumers. He chooses to wear your hat rather than being forced to passively listening to a commercial.

  • Strengthening Connections With Swag
  • Spreading Your Marketing Messages Without Breaking the Bank
  • Creating Swag that Makes People Swoon
    • Choose quality items.
    • Use the gift to commemorate an event or create a memory.
    • Deliver or distribute in a fun way.
    • Work with a qualified promotional consultant.


New Hire Kits to Build Your Culture (and Brand)

This blog provides the idea of creating custom swag bags for all new hires entering your company. Especially for those of us who preach the effectiveness of promotional products, this is just another way to prove their success.

Welcome your new employees with gifts that will help them build an emotional connection to their work from their start date on.

Business Matters

5 Creative Ways to Generate Hype and Promote Business

This article offers 5 ways to promote your business. The interesting thing about this one is the first 3 items on the list involve promotional products or gifts of some kind.

What’s the best way to create awareness or promote an event? Offer swag bags full of items with your logo or the event’s branding that can be worn and used in the community to promote awareness or advertise the upcoming event. Promotional giveaways are just that: promotional products that are given away for free as a means of advertising.

  1. Creating Awareness
  2. Events
  3. Promotional Giveaways
  4. Get Brand Sponsorships
  5. Conduct a Survey

Have you put together any awesome swag bags for events or customers? Tell us all about them in the comments below. You can also follow us on Instagram using the hashtag #hatswork.

Emily Potter

Emily is the Content Marketer for Outdoor Cap Co. She holds an M.A. in AD & PR from the University of Alabama and a B.B.A in Marketing. Emily is an avid Crimson Tide football fan. She has a golden retriever named Opie Winston, and a cat named Tide.


Hatswork Round-Up: January 12, 2017


Hatswork Round-Up: December 29, 2016