Hatswork Round-Up: August 23, 2018

August 23, 2018 - By Emily Potter

Outdoor Cap won another award, this time with their Business Development Kits. In today’s Round-Up we’ll look at some promotional cap statistics, and how one company used them to raise $6,000.


Best Supplier Self Promotion – Outdoor Cap Company

“Headwear has gone through a renaissance in recent years because people find more value in higher quality, higher brand value items. With headwear being one of the most visible ways to represent a brand, more distributors should get versed in headwear, lean on great suppliers to help them through the details, and consumers understand the value of headwear is extremely high.” Ben Roberts, Senior VP of Marketing at Outdoor Cap.

All of this is reasons for Business Development Kits which earned Outdoor Cap the Counselor Award for Best Supplier Self Promotion. Choose from any of the following Kits:

Bass Fan

Carhartt Classic Promotional Cap Raises $6,000

Carhartt gave away caps at the Bassmaster Classic with a minimum $5.00 donation and raised $6,000 to be used as part of a clean-up project at areas near Greenville, South Carolina. This is just another example of using headwear to raise money for a cause.


By the Numbers: Headwear

Did you know that the months with the most online searches for a promotional cap are March, May, and June? Or that the top ten search terms are those listed below? See these statistics and more by clicking the link above.

  1. Baseball Cap
  2. Headband
  3. Visor
  4. Hard Hat
  5. Bucket Hat
  6. Trucker Hat
  7. Cowboy Hat
  8. Santa Hat
  9. Bandana
  10. Straw Hat

What do you think of Outdoor Cap’s Business Development Kits? You may have noticed, we’ve covered the same topics on Hatswork. I wonder why that is.

Emily Potter

Emily is the Content Marketer for Outdoor Cap Co. She holds an M.A. in AD & PR from the University of Alabama and a B.B.A in Marketing. Emily is an avid Crimson Tide football fan. She has a golden retriever named Opie Winston, and a cat named Tide.


Promotional Hats for Professionals


Promotional Caps for Professionals