Hatswork Round-Up: August 18, 2016

August 18, 2016 - By Emily Potter

The Olympics are such a magical time. It feels like the entire world comes together every couple of years in the spirit of healthy competition. In the essence of competition, only a select few brands are chosen as partners for Olympic promotions, and those left out have to tread lightly when associating with the events or the athletes.

Today, we’re going to discuss a bit about how long it really takes to bring a worldwide event like this to life, and what companies that are not Olympic partners can do to remain relevant, without breaking the rules. Is it possible to offer Olympic promotions if your company isn’t associated with the Games?

Promo Marketing

Rio 2016 Olympic Promotions: Wearables Are In

It’s mind blowing how long it takes to prepare for the Olympics, and it always seems that the host is still not ready by the time of the opening ceremony. This article, written by Promo Marketing, was published in December 2014.

It discusses what the directors and organizers in Rio were expecting in the way of Olympic promotions to be sold. These included lifestyle products to reflect the climate of Brazil and toys aimed at children.

Tokyo has already won the bid for the 2020 Summer Olympics. So, I’m sure they will be in the office getting things ready first thing Monday morning. If they haven’t already started, that is.

Promo Marketing

Apple Bends the Rules with Unofficial Olympics Merchandise

Samsung was selected as the official mobile phone sponsor of the Rio Olympics, but that’s not stopping Apple. When it comes to promotional products, it pays to be creative.

Copyright rules state that brands not associated with the Games cannot legally use the Olympic rings, the Rio 2016 logo, or the word “Olympics” on their merchandise or marketing materials.

Apple is toeing the line by selling Apple Watch bands in 14 national team colors at its store location just outside the games in Brazil.


Avoid the Courtroom: How Brands Can Support Big Events without a Lawsuit

For more ideas on how to not face litigation, HALO Branding Solutions offers advice on celebrating without infringing in this blog post.

There are actually quite a few big names besides Apple alluding to the Games and offering their support without using any official branding; I see you Google homepage.

This article discusses Americana themed promotional products and other ways to show support for Team U.S.A. and the “Big Event” without getting your pants sued off.

Have the 31st Summer Olympics inspired your promotional products game? Does your company have any unique Olympic promotions? Tell us how in the comments below. You can also follow us on Instagram using the hashtag #hatswork.

Emily Potter

Emily is the Content Marketer for Outdoor Cap Co. She holds an M.A. in AD & PR from the University of Alabama and a B.B.A in Marketing. Emily is an avid Crimson Tide football fan. She has a golden retriever named Opie Winston, and a cat named Tide.


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