Hatswork Round-Up: October 6, 2016

October 6, 2016 - By Emily Potter

There are 25 days until Halloween, 49 days until Thanksgiving, and 80 days until Christmas. Not that I’m counting or anything. To help you prepare for the quickly approaching holidays, this Round-Up includes some fall promotions and Halloween celebrations that small businesses can incorporate into their marketing strategies.

We’ll also take a quick look at the trending colors for 2017 so you can start preparing your fall promotions for next year.


Spook the Competition with these 5 Halloween Marketing Campaign Ideas

This article offers 5 ideas on how to get involved this Halloween and get your promotional products out in the community. The folks at Proforma suggest you hold some holiday contests, include your company in trick or treat activities, sponsor an event, engage your customers on social media, and provide Halloween themed giveaways.

Small Business Fall Promotions: A Beginner’s Guide

This blog suggests as a small business, you plan your annual marketing strategy at the beginning of the year to include seasons, holidays, and special occasions. This way you’re not scrambling last minute to come up with a holiday promotion.

Some ideas listed on fall promotions include back to school, football, Halloween, and Thanksgiving in addition to providing an overarching autumn foliage feel to your company’s physical location and web presence.

Promo Marketing

Take Advantage of Pantone’s Top 2017 Colors with these Products

Each fall, Pantone releases its predictions of the top 10 colors for the next year. For 2017, those colors are Niagara, Primrose Yellow, Lapis Blue, Flame, Island Paradise, Pale Dogwood, Greenery, Pink Yarrow, Kale, and Hazelnut.

This blog post provides some ideas for promotional products comparative to the Pantone colors so you can start planning for next year.

Do you have any ideas for other fall promotions? Let us know in the comments below. Don’t forget to follow us on Instagram using the hashtag #hatswork.

Emily Potter

Emily is the Content Marketer for Outdoor Cap Co. She holds an M.A. in AD & PR from the University of Alabama and a B.B.A in Marketing. Emily is an avid Crimson Tide football fan. She has a golden retriever named Opie Winston, and a cat named Tide.


Hatswork Round-Up: October 13, 2016


Hatswork Round-Up: September 29, 2016