Hatswork Round-Up: April 6, 2017

April 6, 2017 - By Emily Potter

Today’s Round-Up is all about how to personalize your products and services to your customer.

The more you learn about the companies you serve, the better you can be at meeting their needs. Do this, and they’ll remain loyal for years to come regardless of how quickly the industry grows.

Thurston Talk

Budd Bay: Personalize Promotional Products to Build Your Brand

Did you know the promotional products industry has grown from $16 billion to $21 billion in the last 5 years? Our business has grown so exponentially that we really have to start thinking of new and inventive ways to make our products stand out from the competition.

The best way to do this is with personalization. Instead of ordering a ton of caps that are the same and handing them out in bulk, order smaller quantities and personalize them to each group of customers.

This article lists the following common needs for promotional products:


5 Facts About Promotional Product Marketing

This article discusses 5 benefits promotional products bring to the companies that use them. It also also conveys the importance of developing a comprehensive, measurable promotional strategy rather than just picking cool products and giving them away. The 5 benefits are listed below, but don’t forget to check out the full post.

  1. Close more business deals
  2. Attract the right kind of attention
  3. Increase brand recognition and reputation
  4. Increase ROI
  5. Complete your inbound marketing strategy


Knowing Your Audience is Key to Successful Promotions

This case study looks at how one promotional products company went above and beyond to think outside the box and reinvent one of their client’s classic products so that it better fit their needs.

This is the exact reason hats are so great. There are unlimited possibilities between shapes and styles and decoration techniques. Each product will be uniquely individual to each customer.

How do you personalize your products and services to your audience? Let us know in the comments below. You can also follow us on Instagram using the hashtag #hatswork.

Emily Potter

Emily is the Content Marketer for Outdoor Cap Co. She holds an M.A. in AD & PR from the University of Alabama and a B.B.A in Marketing. Emily is an avid Crimson Tide football fan. She has a golden retriever named Opie Winston, and a cat named Tide.


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