Hatswork Round-Up: January 26, 2017

January 26, 2017 - By Emily Potter

Our first two articles today, discuss the future of the industry and your individual business. We’re hoping to get you thinking and looking ahead at what is to come for promo products.

We’ll also talk about some great promo products to consider passing out this winter to keep your clients warm and cozy.


The Future of the Promotional Products Industry

ASI’s Counselor Magazine published this interview with two friends within the promo products industry: Chuck Fandos and CJ Schmidt to discuss the future.

They answered questions about commissions for salespeople, product safety, shipping speed, and overseas sourcing. Check out the full interview for the back and forth banter between these two.

Biz Tip of the Week: Should You Expand Your Services?

This article offers two business scenarios to consider.

  1. A printer starts to lose market share so he expands his business to include promotional products.
  2. A printer starts to lose market share so he partners with an already successful promotional products distributor.

Which would you choose? The first printer incurs additional expenses but also increases his revenue. The second however, increases his revenue with no additional expenses, but has less room for growth.


Warm & Cozy Promo Products

This blog offers ideas for winter-weather promotional products including beanies and knit caps. Hats and outerwear are especially important to brands because they will never be covered up with other articles of clothing. Check out the full list of ideas below.

  1. Promotional Blankets
  2. Coffee Mugs & Hot Cocoa Kits
  3. Hats, Scarves, & Gloves
  4. Other Winter Apparel
  5. Quirky Items

What do you think the future of the industry will look like? Do you have any other winter product suggestions? We would love to hear from you; let us know in the comments below. You can also follow us on Instagram using the hashtag #hatswork.

Emily Potter

Emily is the Content Marketer for Outdoor Cap Co. She holds an M.A. in AD & PR from the University of Alabama and a B.B.A in Marketing. Emily is an avid Crimson Tide football fan. She has a golden retriever named Opie Winston, and a cat named Tide.


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