Hatswork Round-Up: January 30, 2020

In today's Round-Up we are looking at a new way to get your promotional gifts in the hands of consumers. We will also take another look at advertising for cannabis brands ¹, and offer some winter promos ² to warm up your clients.

Promo Marketing

Arby's Launches Subscription Box, Sells Out in Minutes ³

Forget Wine ⁴ or book ⁵ of the month clubs, this fast food chain ⁶ launched their own 6-month subscription service.

We've seen countless restaurants ⁷ drop surprise merch lines, but this is the first subscription box I recall. In a world of Hello Fresh ⁸ and Birchbox, this feels like a really strategic and relevant marketing move to me, and apparently to the consumers of meaty sandwiches everywhere, because Arby's ⁹ sold out almost instantaneously.

ASI

Report: Cannabis Brands are Upping their Investment in Promotional Products ¹⁰

As you know, cannabis brands and businesses ¹¹ are banned from a lot of forms of advertising, but not promotional products, events, and trade shows ¹². So, as you can expect, most of them take full advantage of those efforts since they are not allowed to spend their marketing budget on other, widely available advertising practices.

That is good news for everyone in our industry, especially those who reside in a state that has legalized the medicinal ¹³ or recreational use of marijuana ¹⁴, and cannabis businesses ¹⁵ are prevalent.

HALO

Top Winter Household Promotional Gifts ¹⁶

This article offers tips and ideas for pitching promotional gifts to your clients during the bitter winter ¹⁷ months. It's not all pens and T-shirts, guys. Sometimes it's hoodies and faux fur ¹⁸.

• Ice Scrapers
• Beanies ¹⁹
• Coffee Mugs & Thermoses ²⁰
• Tools
• Blankets

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