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Hatswork Round-Up: January 10, 2019

January 10, 2019 - By Emily Potter

Today, we’re looking at how the entertainment world is evolving to include merchandise that appeals to more diverse groups and offer 4-D experiences.

Mashable

Disney Introduces Rainbow Mickey Mouse Ears for Pride Week, But it’s Not Enough for Activists

Disney has long been regarded as a company that supports traditional, conservative family values. However, in the last few years they have made small, but calculated moves to take a positive stance promoting love of all kinds, and I’m not just talking about Belle and the Beast.

Prior to Pride Week in the spring of last year, Disney began selling Mickey Mouse Rainbow Love ears supporting the LGBTQIAPK+ community. Personally, I’m rooting for Disney to follow this up with more representation in their films; otherwise this feels like it could be just a piece of merchandise pandering to a large, vocal audience.

Promo Marketing

Simpsons Fans Can Buy Merchandise in Real-Life Kwik-E-Mart

The Simpsons is the longest-running animated American sitcom, currently in its 30th season. I’ll be honest, I have never seen an episode; I wasn’t even really into cartoons as a child much less now. But even I can appreciate the cult following this show boasts.

Last year, the first Simpsons 4-D experience was opened in the form of the show’s Kwik-E-Mart, IRL as the kids would say. Fans can go in real life to buy food and drinks seen on the show as well as Simpsons promotional merchandise. The next installment planned as the Springfield Aztec Theater.

Tech Gen YZ

5 Tips on How to Promote Your Business the Right Way

This article offers five tried and true methods and small business owner can use to promote your business without breaking the bank.

  1. Use Social Media
  2. Email Marketing
  3. Promotional Merchandise
  4. Start a Podcast
  5. Create Tutorials

Are you a fan of The Simpsons? What other 4-D interactive exhibits should they consider? Let us know in the comments below.

Emily Potter

Emily is the Content Marketer for Outdoor Cap Co. She holds an M.A. in AD & PR from the University of Alabama and a B.B.A in Marketing. Emily is an avid Crimson Tide football fan. She has a golden retriever named Opie Winston, and a cat named Tide.

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