Hatswork Round-Up: May 11, 2017

May 11, 2017 - By Emily Potter

Today, we’re taking another look at the PPAI Expo to see what sets some freebies apart from others.

We’ll also discuss using promotional products to increase perceptions of your meetings or events, and look at buying behaviors of the new generation in town.

Promo Marketing

Trends from the PPAI Expo 2017

This article discusses some of the top trends from the PPAI Expo. The first being what is referred to as retail details. These are embellishments and small things added to already great products so that the feel more like something you would buy on your own rather than a cheap freebie you were handed when visiting a booth.

In headwear, this includes things like custom eyelets or closures, bling, heavy stitching, distressed fabrics, and personalized branding.

Anything that makes your cap look like you bought it off the shelf of a retail store instead of ordered it in bulk from a distributor will set you apart in the minds of your customers.

  • It’s all about the retail details.
  • Customers are looking for an experience, not a product.
  • Two is better than one—multi feature products are here to stay.

Successful Meetings

5 Freebies that will Extent Your Meeting’s Life

This article talks about ways to make your meeting, show, or event memorable and worthwhile to attendees. Including, of course, giving away freebies.

In addition to event photos and videos, you can provide attendees with promotional products, snacks, and virtual freebies like music downloads or egift cards.

  1. A Proud Picture
  2. An Emotional Event Video
  3. Practical Promotional Products
  4. A Tasty Treat
  5. A Virtual Swag Bag


Understand Young Buyers

Just as we think we’ve started to understand the buying practices of millennials, a new generation emerges: Gen Z. This article discusses how to sell to them and communicate with them.

It also provides the following statistics regarding to Gen Z:

Have you had any success working with buyers from Gen Z yet? Let us know any tips you have in the comments below. You can also follow us on Instagram using the hashtag #hatswork.

Emily Potter

Emily is the Content Marketer for Outdoor Cap Co. She holds an M.A. in AD & PR from the University of Alabama and a B.B.A in Marketing. Emily is an avid Crimson Tide football fan. She has a golden retriever named Opie Winston, and a cat named Tide.


Hatswork Round-Up: May 18, 2017


How to Sell Mother’s Day Hats to Companies Mamas Love