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Hatswork Round-Up: February 16, 2017




We are starting today off with the top 20 promo product categories of 2016. Then, we'll dive into a survey conducted by PPAI on the effectiveness of promo products. Finally, we will look at how one millennial 1 targeted media company 2 is capitalizing off of a comment made by Donald Trump 3.

SAGE


The Most Popular Promo Product Categories in 2016 4


SAGE recently released the most popular promo product categories of 2016 in terms of searches on their website. Out of over 71.4 million inquiries, caps rank in at number 7!

  1. Bags

  2. Pens

  3. Shirts

  4. Mugs 5

  5. Bottles 6

  6. Tumblers

  7. Caps

  8. USB Drives 7

  9. Lanyards

  10. Key Chains

  11. Cups

  12. Chargers 8

  13. Jackets

  14. Towels

  15. Awards 9

  16. Bracelets

  17. Wristbands

  18. Magnets

  19. Backpacks 10

  20. Beverage Insulators


PPAI


Built For Life 11


PPAI recently released their 2016 Consumer Study Survey. Be sure to check out the full article for all the results, but we will give you a few highlights below.

  • 89% of respondents received a promo product in the past 6 months.

  • 90% of respondents remember a product's branding, and 80% recall the advertising message.

  • 80% of respondents said their impression of a brand was positively impacted by receiving a promo product.

  • 80% of respondents claim to look up a brand after receiving a promo product.

  • 83% say they are more likely to do business with a company after receiving a product.


ASI


Trump's Insult Becomes Promo Treasure for BuzzFeed 12


In early January, then president-elect Trump 13 referred to Buzzfeed 14 as a failing pile of garbage. Within hours, Buzzfeed responded by selling over $25,000 worth of promo products branded with the phrase, including limited-edition garbage cans.

What are your thoughts on all of the promotional product micro-moments that have happened throughout the course of this election 15? Let us know your thoughts in the comments below. You can also follow us on Instagram 16 using the hashtag #hatswork.
Links:
  1. https://hatswork.com/blog/2018/04/02/sell-onetouch -by-outdoor-cap/
  2. https://hatswork.com/blog/2018/04/30/pitching-prom otional-caps-entertainment/
  3. http://hatswork.com/blog/2016/08/08/presidential-p romotional-products/
  4. http://www.sageworld.com/blog/index.php/2016/12/15 /the-most-popular-promo-product-categories-in-2016 /
  5. https://hatswork.com/blog/2017/06/19/selling-brand ed-caps-beverage-companies/
  6. https://hatswork.com/blog/2017/07/03/selling-custo m-hats-alcohol-companies/
  7. https://hatswork.com/blog/2018/01/08/sell-custom-c aps-tech-startups/
  8. https://hatswork.com/blog/2018/01/15/promotional-h eadwear-technology-market/
  9. https://hatswork.com/blog/2018/01/25/hatswork-roun dup-wearables/
  10. https://hatswork.com/blog/2017/02/20/selling-caps- high-schools/
  11. http://pubs.ppai.org/2016/11/built-for-life/
  12. http://www.asicentral.com/news/web-exclusive/janua ry-2017/trump-s-insult-becomes-promo-treasure-for- buzzfeed/
  13. http://hatswork.com/blog/2016/10/13/hatswork-round up-promos/
  14. https://www.buzzfeed.com/
  15. http://hatswork.com/blog/2016/12/22/hatswork-round up-promotional-sales-2/
  16. http://www.instagram.com/hatswork
Post date: 2017-02-16 08:00:35
Post date GMT: 2017-02-16 14:00:35

Post modified date: 2018-05-03 14:54:13
Post modified date GMT: 2018-05-03 19:54:13

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