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Hatswork Round-Up: December 22, 2016




Today we're reflecting on the presidential election 1 results. I promise this is the last time we'll mention it. I assumed that, like me, you probably needed a little time to relax, maybe even heal, after Election Day. So we've waited until today to really dig into the outcome. Hopefully, we're not opening up a fresh wound. The first two articles are from Promo Marketing 2 and they both discuss how a Trump Presidency will affect the promotional sales within our industry 3 and others.

We'll also discuss the possibility of looking to promotional sales to forecast future election winners 4.

Promo Marketing


What Donald Trump's Win Means for Promotional Sales 5


The (in)famous Make America Great Again hat was such a large part of the Trump campaign. There's no denying that promotional sales made a huge impact during the election.

In the weeks following his win, the President-Elect has now transitioned to a new promo hat 6. Not all promotional sales are candidate-approved. Check out the full article for more information.

  • Promotional products matter - big time.

  • The end-users have merchandising power too.

  • Branded merchandise sales can predict an election.


Promotional Sales

Promo Marketing


How the Election Could Impact Certain Markets 7


According to this blog, some industries may face a decline throughout the next term, while others will see a significant boost.

Health Care 8 looks to be one of the most vulnerable markets over the next four years. However, pharmaceuticals 9, energy, and military sectors will mostly likely have a bright future.

ASI


Counselor Commentary: Promo Products Predicted the Election 10


The top points highlighted in this email-exchange-turned-blog-post are as follows:

  • Know your audience.

  • Don't just slap your logo on something.

  • Select clear, powerful messages.

  • Be visible.


Do you agree that promotional sales affect election results? Let us know in the comments below. You can also follow us on Instagram 11 using the hashtag #hatswork.
Links:
  1. http://hatswork.com/blog/2016/08/08/presidential-p romotional-products/
  2. http://www.promomarketing.com/
  3. https://hatswork.com/blog/2016/05/19/position-prom otional-caps-promo-products/
  4. http://hatswork.com/blog/2016/11/10/hatswork-round up-promotional-sales/
  5. http://magazine.promomarketing.com/post/donald-tru mps-win-means-promotional-products/#.WCON7C7RDRg.t witter
  6. http://www.cnn.com/videos/us/2016/11/30/donald-tru mp-hat-make-america-great-again-usa-moos-erin.cnn
  7. http://magazine.promomarketing.com/article/electio n-impact-certain-markets/
  8. https://hatswork.com/blog/2017/05/22/hats-hospital s-selling-medical-market/
  9. https://hatswork.com/blog/2017/06/05/health-care-h ats/
  10. http://www.asicentral.com/news/web-exclusive/novem ber-2016/counselor-commentary-promo-products-predi cted-the-election/
  11. http://www.instagram.com/hatswork
Post date: 2016-12-22 08:00:08
Post date GMT: 2016-12-22 14:00:08

Post modified date: 2018-05-03 14:06:02
Post modified date GMT: 2018-05-03 19:06:02

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