Today, we’re discussing how maintaining positive relationships with your suppliers actually benefits your customers in the long run. We’ll also look at one of the biggest promotional events of 2016 (I promise it’s not the election). Finally, we’ll talk about one of the most debated topics in our industry. Is high-quality swag worth it, or should we just get our products into as many hands as possible?

ASI

How To Create Creative New Ideas for Your Business

This article discusses the importance of nurturing relationships with your suppliers so you can then offer a better experience to your buyers. By staying up to date with the industry and product trends, you can pass that information on to your customers. The following advice is given:

• Attend at Least One Industry Trade Show Annually
• Get Advice From Trusted Suppliers & Decorators
• Look to Retail
• Ask a Friend

HALO

How the 2016 Chicago Cubs Became Marketing Champs

This blog post takes a deep dive into the powerhouse marketing efforts of the Chicago Cubs before and after their big World Series win.

Over 5 million people took to downtown Chicago for a rally and parade. I’d venture to say the number of promotional products present was easily double that.

Proforma

How Important is Quality when it Comes to Swag?

It may be tempting for your customers to order promotional products that are lower quality or cheaply produced so that they can get larger quantities. It’s almost always advised that you encourage them to reconsider.

This article talks about the negative effects caused by poorly made promotional products. As a rule of thumb, quality trumps quantity every time. It’s also important to note that good swag is relevant to the business’s industry or customers.

• Creativity
• Cheap v. Cost Effective
• Quality Over Quantity

Do you agree that quality is more important to businesses than quantity? Let us know in the comments below. You can also follow us on Instagram using the hashtag #hatswork.