Hatswork Round-Up: October 3, 2019

October 3, 2019 - By Emily Potter

In today’s Round-Up, we’re looking at Snapchat’s Bitmoji merch. We’ll also look at one leader’s career as he runs of one of the leading hat suppliers in the nation. Finally, we will discuss how one sporting league is turning to promotional products to reignite its fandom.

Promo Marketing

Snapchat Continues Merch Expansion with Bitmoji Shirts, Mugs, and More

We all love those funny customizable one-off items you can get for gag gifts. You see it all over Instagram around the Holidays every year. Girlfriends will put their faces on boxers to give to their boyfriend, or mom and dad will give their last remaining childless millennial son a pair of socks with his beloved dog on them.

Well, Snapchat has taken it one step further. You can now put your Bitmoji avatar, and those of your friends on apparel and other promotional items. What do you think? Are you putting this on your 2019 Christmas list?

Talk Business

Then & Now: Former Walmart, Sears Exec, Jim Haworth, Leads Outdoor Cap as CEO

This article is all about Outdoor Cap’s President and CEO, Jim Haworth. It’s interesting to see how his career has evolved over the years from his time at the world’s biggest retailer to headwear head honcho. Haworth has been leading one of our industry’s biggest leaders for over three years now.


Pro Wrestling Company Turns to Promotional Products

Chances are you’ve heard of World Wrestling Entertainment (WWE), but have you ever heard of Impact Wrestling? It’s the second largest wrestling league in the business focused on adult entertainment with content that is more mature in nature than the WWE.

A series of unfortunate events lead to the decline of viewership and live audiences. But Impact partnered with COMDA Advertising connections to use promotional products as a primary means of turning all that around.

What do you think, can promotional products bring a brand back from the dead? Let us know in the comments below. You can also follow us on Instagram and Facebook using the hashtag #hatswork.

Emily Potter

Emily is the Content Marketer for Outdoor Cap Co. She holds an M.A. in AD & PR from the University of Alabama and a B.B.A in Marketing. Emily is an avid Crimson Tide football fan. She has a golden retriever named Opie Winston, and a cat named Tide.


Hatswork Round-Up: October 10, 2019


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