In today’s Round-Up, we’re introducing you to a new piece of the promotional apparel market known as outletic apparel.
In a nutshell, outletic clothing is made for comfortable exercise in harsher conditions than a gym or yoga studio, like hiking or rock climbing. I’m excited to see how technology and performance materials will be incorporated into this new corner of the market.
This article discusses the staying power of promotional products, especially when compared to digital advertising. Even retargeting ads, which follow a user for weeks online, can’t match the seven months that promo caps are kept on average. And over 60% of users will give it away after those seven months.
We live in a world of ad blockers; consumers are used to ignoring unwanted marketing efforts. So why not give them a message they want to receive?
- Numbers don’t lie—promotional products (and hats) work!
- Promotional products have a high impact on audiences.
In addition to being an entertainment and pop culture gold mine, the Wizard World Comic Con is a treasure trove of promotional products including apparel and tech gifts. Check out the full article to see more.