Hatswork Round-Up: March 30, 2017

March 30, 2017 - By Emily Potter

Today, we’re talking about the promotional apparel marketplace.

  • Is it in danger?
  • How do we sell more?
  • What can it do for your brand reputation?

Promo Marketing

Should You be Worried About Amazon’s Promotional Apparel Takeover?

This article is all about Amazon’s recent jump into the apparel market. The retail giant is putting some of the nation’s largest clothing stores like Macy’s in jeopardy. In 2016, it launched 8 of its own clothing brands, and it recently announced an impending athleisure line.

Rest easy though, as far as we know, Amazon has no immediate plans to break into the promotional apparel industry.


Selling Tips for Promotional Product Distributors

This article provides 21 selling tips and tricks to help you get out of a slump, beat the negativity, and boost your paycheck. This isn’t just for promotional apparel distributors, it rings true for any salesperson.

  1. Define Personal Success
  2. Embrace Obstacles
  3. Shh! Listen
  4. Stop Slouching
  5. Ditch the Debbie Downers
  6. Don’t Sell, Serve
  7. Strengthen Your Strengths
  8. Set Aside Daily Soul Time
  9. Get Up Earlier
  10. Be Unselfish
  11. Believe in What You Do
  12. Write Daily to-Do Lists
  13. Get Outside Your Comfort Zone
  14. Stay Quenched, My Friends
  15. Step Up Self-Promotions
  16. Just Do it Already
  17. Ask for More Referrals
  18. Expand Your Network
  19. Try Yoga
  20. Leverage LinkedIn
  21. Celebrate Success

Digital Journal

The Impact of Logos on Advertising Campaigns is Revealed

Although we know that promotional apparel is an effective means of advertising to increase sales, this article is all about using it to boost your brand’s reputation. 87% of people kept a promotional product more than a year from when it was received. Over half of those people reported an improved impression of the brand after receiving the item.

What do you think the future of the promotional apparel marketplace will look like? Let us know in the comments below. You can also follow us on Instagram using the hashtag #hatswork.

Emily Potter

Emily is the Content Marketer for Outdoor Cap Co. She holds an M.A. in AD & PR from the University of Alabama and a B.B.A in Marketing. Emily is an avid Crimson Tide football fan. She has a golden retriever named Opie Winston, and a cat named Tide.


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