|
Hatswork.com https://hatswork.com/blog/2017/12/04/make-hats-work-happy-holiday/ Export date: Tue Apr 16 8:09:39 2024 / +0000 GMT |
How to Make Hats Work for a Happy Holiday There are two Christmas Top 10 lists that were published by HGTV. The first was the 10 most Christmas-Crazy towns in America.
The second was the 10 towns with the most Dazzling Holiday Decorations.
New York City was the only one to make both lists; so obviously, I'm already planning my trip for December 2019. Just like we did for Halloween 19 and Thanksgiving 20 in the previous weeks, we started thinking about how we can use this time of year to increase demand and make hats work for the Holidays. After all, tis the season to boost your sales, even if your town doesn't go nutty for Christmas. So, how do you make hats work for you?  Christmas Tree FarmsPersonally, I'm all about that fake-tree life, but I'm in the minority. Last year, consumers purchased almost 30 million real Christmas trees 21, and only 12.5 million fake ones. People buy real trees from a variety of sources. In 2017 it was broken up as follows:
Selling promotional items to big box stores comes with its own unique challenges. Even without that category, 74% of the businesses in the tree market are still up for grabs. If these guys give out free caps to every family who purchases a tree, all of those families will be walking billboards for them. They'll also be more likely to return year after year if they've been given a gift. Choose & Harvest Farms 25 22 are the family-owned farms where you go to select and chop down your own tree. This offers buyers, a winter 26 experience for the whole family just as a Pumpkin Patch or Corn Maze 27 does in autumn 28. We've talked about selling holiday hats to non-profits 29 before. Many times, these organizations have a smaller budget to work with, but if you prove the value caps can bring, you can make the sale. A lot of Nursery & Garden Centers 30 24 will be small, local businesses 31. Fortunately, they're in business all year long. Once you get their business, exceed their expectations, and prove that hats work, you can count them as a client.  Local Pageants & ParadesAre there any Christmas pageants 32 or parades 33 scheduled in your community? Chances are the answer is yes, so how are you seizing these opportunities? Schools 34 and churches 43 35 love to stick a spotlight on children while they sing Christmas carols, act out scenes, and generally just look all around adorable 36. These are events that people (especially parents of the above mentioned precocious kids) want to remember. Hats and other promotional products can be sold at the pageant or given as a free gift to ticket holders. This is not unlike selling merch at a concert 37. We're not creating a new concept, just taking an old idea one in a different direction. As I've mentioned before, I'm from a small town in the South. We'll find any reason to throw a parade 38, but during the holidays, we take it to the next level. There are a few approaches you can take here. You can sell personalized hats to different groups involved in the parade: cheerleaders 39, marching bands 40, firefighters, etc. This way each group has their own logoed hat as a keepsake. Another option is to design one cap for the community that incorporates the whole town for the holidays. This way, you have less work, and both the parade participants and the visitors will want one. They can even be used to throw to the crowd in lieu of candy.  Hats Work for Holiday MarketsIf you don't know what a Holiday Market is, it's a pop-up shopping experience made up of small (usually local) businesses 41. Storeowners pay a fee to set up a booth and sell their products. Attendees pay an entrance fee and shop till they drop. These are usually run for philanthropic purposes 42. Junior Leagues across the nation put these events on in addition to churches 43 35 and local governments 44 to raise funds. You can either have your own booth selling your promotional products and services, or you can attend as a shopper and try your luck and speaking with other storeowners. Although, soliciting to other merchants may be frowned upon at these events. Be sure to check with the Market's organizers to be clear on their policies. How have you successfully incorporated the holidays into your selling strategies? Do hats work for you? We'd love to hear from you; let us know in the comments below. Don't forget to follow us on Instagram 45 using the hashtag #hatswork. |
Links:
|
|
Post date: 2017-12-04 08:00:52 Post date GMT: 2017-12-04 14:00:52 Post modified date: 2018-12-10 10:30:17 Post modified date GMT: 2018-12-10 16:30:17 |
|
Export date: Tue Apr 16 8:09:39 2024 / +0000 GMT This page was exported from Hatswork.com [ http://hatswork.com ] Export of Post and Page has been powered by [ Universal Post Manager ] plugin from www.ProfProjects.com |
