Hatswork Round-Up: August 3, 2017

August 3, 2017 - By Emily Potter

In today’s round-up, we’re looking at promotional apparel for women and large groups of diverse customers.

We’ll also discuss another way to raise funds and promote causes outside of events.

Promo Marketing

Success in Promoting Women’s Promotional Apparel

This article is all about tailoring promotional apparel to meet the needs of women. A lot of girls love to wear their boyfriend’s baseball cap. But they also want a ladies-fit hat made specifically for them. It’s important to offer styles that have feminine attributes, embellishments, and colors, as well as more neutral options that are designed to fit her perfectly.

The optimal point to take away from this article is to never exclude half of your target audience. Women have a history of being put on the back burner, but they’re not settling for it anymore. Don’t alienate them; include their needs in your products.


How to Market Products for a Wide Target Audience

When you’re selling to not only men and women, but countless ethnicities, socioeconomic backgrounds, ages, etc. it can be tough to decide what will resonate with such a diverse audience. This article offers tips from two promotional products professionals on selecting products that will fit a large majority’s needs.

  1. Know their marketing intentions.
  2. Leverage your resources.
  3. Consider tech accessories.
  4. Create a list of priorities
  5. Be familiar with current trends.
  6. Stick to staple products.


3 Reasons to Add a Company Store to Your Fundraising Efforts

We’ve talked a lot in the past about how promotional apparel can be used at community events either as a thank you gift or as a way to raise funds.

This article takes another look at the fundraising side by offering an online store for your organization’s promotional apparel. This way, anyone can purchase products and help your cause even if they can’t make it to the event. It also broadens the reach of your message because more people will be wearing your promotional apparel.

  1. Attract donors who cannot attend your physical event.
  2. Store items double as gifts for donors.
  3. Spread awareness for your cause.

What are your thoughts on starting an online promotional apparel store? Let us know in the comments below. You can also follow us on Instagram using the hashtag #hatswork.

Emily Potter

Emily is the Content Marketer for Outdoor Cap Co. She holds an M.A. in AD & PR from the University of Alabama and a B.B.A in Marketing. Emily is an avid Crimson Tide football fan. She has a golden retriever named Opie Winston, and a cat named Tide.


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