Hatswork Round-Up: April 13, 2017

April 13, 2017 - By Emily Potter

Today, we’re discussing promo product usage for different events and their effectiveness according to a new study by PPAI.

We’ll also look at 12 industry tips for distributors to help keep your sales funnel moving.


Specialty Promotional Products Can Leave Lasting Impressions

This article discusses how a promo product can help make three common corporate events memorable in the minds of attendees.

We’ve discussed trade shows and charity events before. One we haven’t talked about is ribbon cuttings or dedications. Be sure to read the full article for more information.


Study Finds 9/10 Consumers Remember Branding on Promotional Products

PPAI’s 2016 Consumer Study found that, when prompted with an unaided question, 83% of respondents said they recalled at least one brand and 23% recalled at least one message from a promo product they received.

However, if aided or given options, 9/10 on average correctly recalled branding, and 8/10 recalled message characteristics, which indicates that consumers are not always aware they are being advertised to when given a promo product.


Sales & Operation Tips for Promo Product Distributors

This article offers 12 tips and tricks for promo product distributors. The information contained here is relevant whether you’re brand new to the business, or you’re a 30-year veteran. We can all use a little refresher course every now and then.

  • Find your niche.
  • Investigate suppliers.
  • Be proactive with fit.
  • Get the word out.
  • Hit the show circuit.
  • Know your customers’ needs.
  • Focus on solutions, not products.
  • Get it right the first time.
  • Respond quickly.
  • Keep an eye on competitors.
  • Order samples.
  • Know your stuff.

Do you have any tips you would add to the list? Let us know in the comments below. You can also follow us on Instagram using the hashtag #hatswork.

Emily Potter

Emily is the Content Marketer for Outdoor Cap Co. She holds an M.A. in AD & PR from the University of Alabama and a B.B.A in Marketing. Emily is an avid Crimson Tide football fan. She has a golden retriever named Opie Winston, and a cat named Tide.


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