Hatswork.com
https://hatswork.com/blog/2017/04/13/hatswork-roundup-promo-product-2/
Export date: Wed Apr 2 6:45:23 2025 / +0000 GMT

Hatswork Round-Up: April 13, 2017




Today, we're discussing promo product usage for different events and their effectiveness according to a new study by PPAI.

We'll also look at 12 industry tips for distributors to help keep your sales funnel moving.

Proforma


Specialty Promotional Products Can Leave Lasting Impressions 1


This article discusses how a promo product can help make three common corporate events memorable in the minds of attendees.

We've discussed trade shows 2 and charity events 3 before. One we haven't talked about is ribbon cuttings or dedications. Be sure to read the full article for more information.

PPAI


Study Finds 9/10 Consumers Remember Branding on Promotional Products 5


PPAI's 2016 Consumer Study found that, when prompted with an unaided question, 83% of respondents said they recalled at least one brand and 23% recalled at least one message from a promo product they received.

However, if aided or given options, 9/10 on average correctly recalled branding, and 8/10 recalled message characteristics, which indicates that consumers are not always aware they are being advertised to when given a promo product.

ASI


Sales & Operation Tips for Promo Product Distributors 6


This article offers 12 tips and tricks for promo product distributors. The information contained here is relevant whether you're brand new to the business, or you're a 30-year veteran. We can all use a little refresher course every now and then.

  • Find your niche.

  • Investigate suppliers.

  • Be proactive with fit.

  • Get the word out.

  • Hit the show circuit.

  • Know your customers' needs.

  • Focus on solutions, not products.

  • Get it right the first time.

  • Respond quickly.

  • Keep an eye on competitors.

  • Order samples.

  • Know your stuff.


Do you have any tips you would add to the list? Let us know in the comments below. You can also follow us on Instagram 7 using the hashtag #hatswork.
Links:
  1. http://www.proformablog.com/specialty-promotional- products-can-leave-lasting-impressions/
  2. http://hatswork.com/blog/2017/01/12/hatswork-round up-promotional-ideas/
  3. http://hatswork.com/blog/2017/01/17/fundraising-fo r-non-profits-part1/
  4. https://hatswork.com/blog/2017/01/23/fundraising-f or-non-profits-part2/
  5. http://pubs.ppai.org/2017/02/nine-in-10-consumers- remember-branding-on-promotional-products-study-fi nds/
  6. http://www.asicentral.com/news/web-exclusive/febru ary-2017/sales-and-operation-tips-for-promo-produc t-distributors/
  7. http://www.instagram.com/hatswork
Post date: 2017-04-13 08:00:00
Post date GMT: 2017-04-13 13:00:00

Post modified date: 2018-05-03 15:46:03
Post modified date GMT: 2018-05-03 20:46:03

Export date: Wed Apr 2 6:45:23 2025 / +0000 GMT
This page was exported from Hatswork.com [ http://hatswork.com ]
Export of Post and Page has been powered by [ Universal Post Manager ] plugin from www.ProfProjects.com