Hatswork Round-Up: March 23, 2017

March 23, 2017 - By Emily Potter

Today, we’re going to look at how social media is becoming increasingly important to the B2B sales world. We’ll also look at some of the top reasons promotional products are so effective as well as a shareable infographic on the same topic.


Social Increasingly Influences B2B Sales

A new study shows that business to business salespersons who are social media savvy are 6.7 times more likely to exceed their quotas than competitors with basic or no social experience.

In fact, 74% of those that exceeded their quota and 56% of those that met their quota claimed to be highly effective social media users. In a worldwide poll, 35% of B2B purchases claimed to use social media to research products and vendors.

Hamilton Community News

5 Reasons Your Business Should Give Free Gifts

We all know how powerful promotional products can be in the eyes of the recipients, our customers. This article reiterates that with 5 of the best reasons promotional products are so valuable to businesses.

  1. They get people talking.
  2. They increase brand recognition.
  3. They create exposure that lasts.
  4. They make people feel appreciated.
  5. They offer value.


Why Promotional Products Work

This is actually not an article at all, but rather an infographic. It looks at the top purchasing industries and where promotional products are kept (kitchen, office, bedroom closet). It also offers some pretty powerful statistics on the effectiveness of promotional products.

  • 94% of people could still recall a product after 2 years.
  • 83% of people enjoyed receiving the product alone with the ad message.
  • 83% of people could recall the brand or company.
  • 75% of people remembered the product or service.
  • 69% of people kept their product.
  • 48% of people would enjoy receiving products more often.
  • 21% of people made a purchase after receiving a product.

Where do you think hats fall on the scale of most effective advertising mediums? Let us know your thoughts in the comments below. You can also follow us on Instagram using the hashtag #hatswork.

Emily Potter

Emily is the Content Marketer for Outdoor Cap Co. She holds an M.A. in AD & PR from the University of Alabama and a B.B.A in Marketing. Emily is an avid Crimson Tide football fan. She has a golden retriever named Opie Winston, and a cat named Tide.


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