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Hatswork Round-Up: February 22, 2018![]() Today, we're looking at a cap that may save countless lives and another that may save the planet. Give your next promotion a purpose! EngadgetFord Made a Trucker Hat that Might Save Drivers' Lives 1Ford 2 developed a trucker hat 3 for long haul truck drivers that may save their lives and the lives of other drivers on the road. They're calling it SafeCap and it senses head movements associated with sleepiness. When it detects a driver starting to drift off it will wake him with noise, lights, and vibrations. Ford has not announced if or when it will be mass-produced, but this could be a game changer for both the headwear and the trucking industries 4. Green MattersNorth Face is Making a Hat from Wool that Offsets CO2 Emissions 5The North Face's Cali Wool Beanie is sourced to not only reduce carbon emissions, but to actually remove more carbon from the environment than is released to create them. The ranch 6 that produces the wool, Bare Ranch, saved 4,000 metric tons of CO2, which is roughly the same as what is emitted from 850 cars. The North Face and Bare Ranch are looking to expand in 2018 to create more products and scale the ranch 7 to reduce more carbon. Hats work to save the planet. Promo MarketingHow to Always Strive for Your Best Promotion 8Promo Marketing sat down with Theresa Gonzales, President of Stay Visible 9 to discuss her most collaborative promotional campaigns in which the supplier, distributor, and end-buyer all worked together. Gonzales answered the following questions:
What are some things your company has done to be more socially responsible? Let us know in the comments below so other businesses can utilize your ideas. Together, we can all be more conscious and go green. You can also follow us on Instagram 10 using the hashtag #hatswork. |
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Post date: 2018-02-22 08:00:02 Post date GMT: 2018-02-22 14:00:02 Post modified date: 2018-05-04 16:00:59 Post modified date GMT: 2018-05-04 21:00:59 |
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