Hatswork Round-Up: June 29, 2017

June 29, 2017 - By Emily Potter

Today we’re looking at how baseball caps have evolved from sports memorabilia to promotional powerhouse.

We recently published two articles on selling caps to the real estate industry. We’ll take another look at that market today as well.

Finally, we’ll discuss seven no-nonsense reasons that promotional products are the best bang for your advertising budget.


How to Sell: Baseball Caps

There was a time when baseball caps were only considered useful in the promotional products world if they were for a sports related market. Today, that’s not the case. Any industry or demographic can benefit from the use of promotional headwear.

This article gives you an overview of the things you need to know about selling headwear. It looks at the anatomy of baseball caps, different shape options, fabric options, closure options, decoration options, etc.

Born 2 Invest

How to Target the Real Estate Industry Through Promotional Products

This article discusses how marketing your real estate business with promotional products can increase referrals and build relationships with potential buyers and sellers. It encourages selecting a memorable gift like a baseball cap over something like a keychain or pen to ensure your brand is embedded into their memory above others.

Design Hill

7 Key Reasons to Use Promotional Products to Enhance Your Market Reach

Promotional products deliver a lower priced cost per impression when compared to other forms of marketing or advertising. This makes them one of the most effective if not the most effective sales tool there is.

Design hill provides the following seven reasons you should use promotional products to increase your brand’s reach and customer relationships.

  1. Precise Targeting of Customers
  2. Long Lasting form of Advertising
  3. Customizable Products
  4. Versatility
  5. Build Brand Awareness
  6. Increase Traffic
  7. Improve Customer Relations

Tell us about your most successful baseball cap promotion in the comments below. You can also follow us on Instagram using the hashtag #hatswork.

Emily Potter

Emily is the Content Marketer for Outdoor Cap Co. She holds an M.A. in AD & PR from the University of Alabama and a B.B.A in Marketing. Emily is an avid Crimson Tide football fan. She has a golden retriever named Opie Winston, and a cat named Tide.


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Hatswork Round-Up: June 22, 2017