Hatswork Round-Up: June 22, 2017

June 22, 2017 - By Emily Potter

Today, we’re looking at how a promotional gift can provide the most consistent ROI of any other advertising medium. We’ll also look at how to increase your brand exposure using social media.

But first, let’s look at something how two companies created a ball cap out of an Ikea bag and people are loving it.

Promo Marketing

Now Those Ikea Bags are Hats

Streetwear companies Pleasures and Chinatown Market have taken the iconic 99-cent Ikea shopping bag and turned it into a cap they’re selling for $38. Talk about ROI.

The funny thing is, customers are eating them up! I wonder if Ikea is upset their bag design has been stolen and reused for another purpose, or if they’re just happy to get the free publicity. What do you think?


When it Comes to ROI, Promotional Products Rule

Did you know that most people pass along a promotional gift to a family member, friend, or co-worker when they’re done with it rather than throwing it away? This increases your exposure significantly without increasing your spending. Your promotional gift will have quite the lifespan, gaining new impressions for your brand all the time.

Products that appeal to the largest audience and deliver positive returns include:

  • Bags, Backpacks, & Totes
  • Caps & Headwear
  • Writing Instruments
  • Shirts
  • Calendars, Diaries & Planners

Design Hill

Make Your Social Media Campaign Break Through the Noise with a Promotional Gift

Design Hill provides the following four ways to increase your brand exposure by cross promoting your promotional gifts using social media trends, fans, and followers.

  1. Exciting Giveaways Encourages Sharing.
  2. How About Personalized a Promotional Gift?
  3. Not a Fan of QR Codes? Think Twice.
  4. Hashtags are Everywhere!

What are your thoughts on this bag-turned-hat thing? Let us know in the comments below. You can also follow us on Instagram using the hashtag #hatswork.

Emily Potter

Emily is the Content Marketer for Outdoor Cap Co. She holds an M.A. in AD & PR from the University of Alabama and a B.B.A in Marketing. Emily is an avid Crimson Tide football fan. She has a golden retriever named Opie Winston, and a cat named Tide.


Hatswork Round-Up: June 29, 2017


Selling Branded Caps to Beverage Companies