Hatswork Round-Up: March 9, 2017

March 9, 2017 - By Emily Potter

Today, we’re discussing employee appreciation gifts and printed catalogs. Are they effective? Are they outdated?

We’ll also look at a case study where a small distributorship closed a deal worth over $100,000!


Employee Appreciation: How to Make Your Company the Best Place to Work

This article discusses employee appreciation and recognition and the role that promotional products can play. One way to instill a sense of loyalty in your company is by recognizing employees and thanking them for their service.

Giving new hire gifts, anniversary gifts, and job-well-done gifts can go a long way in connecting your employees emotionally to the company. Plus, if you give them a hat branded with the company’s logo you’re creating instant advertising and brand recognition when they wear it out in the community.


Why Print Catalogs are as Relevant as Ever

We talk a lot about how the Internet is taking over. We live in a digital world, after all. Department brick-and-mortar stores are closing their doors; bookstores are becoming obsolete.

But one thing that still rings true in our industry is printed catalogs. Although many prefer their Kindle books to a hard copy (many crazy people, if you ask me), physical catalogs still dominate in the promotional products industry.

Nearly every booth at PPAI either had catalogs they were handing out, or they were scanning contact information to ship them. SAGE offers 3 top reason catalogs are still relevant.

  1. Print catalogs are a tangible way to connect consumers with your brand.
  2. Print catalogs don’t get thrown in spam folders.
  3. Print catalogs facilitate online sales.


How I Landed a Six-Figure Sale

If you’re a distributor looking to close a huge deal with a potential client, you’ll find some good advice from this $110,500 case study on Kelly Moore, Owner of Moore Promotions. The key takeaways are below, but be sure to check out the full article.

  1. Partner with a reliable supplier.
  2. Be prepared to price competitively.
  3. Take heart: this type of order is within your reach.

What’s your favorite employee appreciation gift to give or receive? Do you see printed catalogs fading away anytime soon? Let us know in the comments below, we love to hear from you. You can also follow us on Instagram using the hashtag #hatswork.

Emily Potter

Emily is the Content Marketer for Outdoor Cap Co. She holds an M.A. in AD & PR from the University of Alabama and a B.B.A in Marketing. Emily is an avid Crimson Tide football fan. She has a golden retriever named Opie Winston, and a cat named Tide.


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