Hatswork Round-Up: January 19, 2017

January 19, 2017 - By Emily Potter

Today, we’re talking about expectations within the promotional market for 2017.

We’ll also look at some stain fighting technology and statistics within the industry.


15 Predictions For the Promotional Market in 2017

This article from Advantages Magazine gives forecasts for the promotional market looking deeply at what’s to come in 2017 as well as glimpsing into 2018.

Virtual reality (VR) and items branded for marijuana dispensaries are both expected to increase at trade shows this year. I personally saw 4 VR headsets at the PPAI Expo last week.

  1. No Recession Just Yet
  2. A Wave of Deregulation
  3. The Minimum Wage Shoots Up
  4. Gen Z Rises
  5. Ad Spending Falls Flat
  6. Marijuana Goes Mainstream
  7. Paid Paternity Leave Passes
  8. Drones Stay Grounded
  9. Virtual Reality Arrives
  10. Vistaprint, Not Alibaba, Leads Distribution
  11. Tech Bounces Back
  12. A Supplier Gets Burned
  13. Sustainability Stays in Neutral
  14. Wellness Remains Well
  15. Perks Perk Up


Super Stain-Resistant, Super Stylish, Superpro

We’ve talked about new apparel technology and trends before. In this blog, SanMar reveals a stain resistant fabric perfect for uniforms in the restaurant industry.

These types of moisture resistant fabrics are great for hats too, especially during a sudden rainfall.

Digital Journal

Store Update from Positive Media Promotions: More Fantastic Promotional Products to Give Business a Boost

Over 52% of customers claim that receiving any promotional product or inventive makes them see a company in a more favorable light.

This article discusses how gifts and freebies can help grow businesses and strengthen customer loyalty. Around half of survey participants reported using various promotional items every single day.

Products increase a company’s outreach, promote its brand recognition, and show off its creativity.

How do you think stain and moisture resistant fabrics can be best positioned to customers in the restaurant or promotional market? Let us know your thoughts in the comments below. You can also follow us on Instagram using the hashtag #hatswork.

Emily Potter

Emily is the Content Marketer for Outdoor Cap Co. She holds an M.A. in AD & PR from the University of Alabama and a B.B.A in Marketing. Emily is an avid Crimson Tide football fan. She has a golden retriever named Opie Winston, and a cat named Tide.


Promotional Hats: Fundraising for Non-Profits [Part II]


Promotional Hats: Fundraising for Non-Profits [Part I]