Today, we’re talking all about promotional materials: when, where, and how to use them. If you’re considering adding promo products to your marketing mix, but you need a little push over the edge, then look no further.
The Huffington Post
In a world where we’re all surrounded by constant advertising, it can be difficult to stand out. However, free promotional materials can do just that for your brand. This article from The Huffington Post answers the following questions:
- What is the point of releasing promotional products?
- What items should I use?
- When can I distribute them?
- Is it easy to implement?
The New York Times
This post in The New York Times is an anecdotal story of a 40+ year-old branded letter opener one man found while cleaning out his grandfather’s house. The grandfather was a retired doctor and the letter opener was shaped like a uterus and stamped with a menopause drug’s logo.
The author suggests selecting promotional materials that are unique and will have a long lifespan. Be creative; think about what product your audience uses on a regular basis, then make one better.
With some planning and foresight, any campaign can be successfully complemented with branded promotional materials. Printwand has compiled what they believe to be the top 7 mistakes companies make when using and ordering promotional materials.
- Lack of purpose/objective
- No distribution plan
- Not tailored for your audience
- You get what you pay for
- Bland or generic design
- Printing ineffective information
- Waiting until the last minute
What kind of victories have you had using promotional materials? Tell us your success stories in the comments below. You can also follow us on Instagram using the hashtag #hatswork.