Hatswork Round-Up: April 12, 2018

April 12, 2018 - By Emily Potter

In today’s Round-Up, we’re taking another look at promotional apparel trends that last all year long instead of specific seasons.

We’ll also touch on selling promo caps to the financial industry again, and look at six specific reasons businesses should be using products to advertise and build relationships with customers.


Apparel Trends: Black on Black

One of the biggest apparel trends over the last few years has been black on black. Typically, this is achieved by combining matte black product with a glossy black logo or vice versa.

Women like this trend because it provides a sleek look that goes with almost any outfit. Men like black on black because it’s viewed as a high-status look as it’s seen in a lot of exotic cars and other status symbols.

Promo Marketing

Follow the Money: Selling to Banks and Financial Institutions

We just published our series on selling promotional caps to banks and other financial institutions. For this article, Promo Marketing sat down with Zac Fowler, President of INM Marketing Group, who’s been selling to clients in the financial sector for over 10 years.

  1. Where to Start
  2. Know Your Client
  3. Be Yourself


6 Things You’re Missing Out on by Not Using Promotional Products

We spend a lot of time talking about the benefits promotional products bring to businesses of all sizes. This article takes another approach by listing six downfalls businesses experience when they don’t utilize promotions to their full potential. Don’t miss out, hats work.

  1. Reaching a Broader Market
  2. A More Positive Brand Image
  3. Happier Customers
  4. Higher Direct Mail Response Rates
  5. Soaking Up the Buzz
  6. Making a Lasting Impression

What’s your favorite headwear trend? Do you like dad hats, truckers, camouflage, or something else entirely? Tell us your thoughts in the comments below. You can also follow us on Instagram using the hashtag #hatswork.

Emily Potter

Emily is the Content Marketer for Outdoor Cap Co. She holds an M.A. in AD & PR from the University of Alabama and a B.B.A in Marketing. Emily is an avid Crimson Tide football fan. She has a golden retriever named Opie Winston, and a cat named Tide.


Targeting Your Promotional Hat Sales to the Financial Market


Selling Promotional Hats to Companies Within the Finance Sector