Hatswork Round-Up: February 23, 2017

February 23, 2017 - By Emily Potter

Today we have advice from industry professionals for sales reps, and businesses looking to advertise with promotional items.

We’ll also look at one particularly messy case study involving sticky Florida weather, and even stickier branded chocolates.


9 Ways to Get More Sales Leads

Advantages magazine received advice from 5 industry professionals on lead generation. Together, they came up with the 9 important tips for sales reps listed below. For more information, and direct quotes from the panel, be sure to check out the full article.

  1. Ask for Referrals
  2. Be Extra Crafty
  3. Hit the Pavement
  4. Write Targeted Content
  5. Try Warm Calling
  6. Use Your Creativity
  7. Go Outside Your Comfort Zone
  8. Leverage Social
  9. Promote Yourself

MARCO Promos

Buying Bulk Promotional Products – Hints & Tips

This blog offers (per the title) hints and tips for end users or businesses in the market for promotional items to advertise their company.

  1. Link your promotion to special causes or events. Your products will build your brand and bring awareness to an important event.
  2. Include promotional products in your event registration packets.
  3. Use giveaways at your trade show booth.
  4. Before calling your prospective customers to gain their business, send them a promo gift to help close the sale and remind them to keep coming back.
  5. Use promotional items as unique invitations to special events.


How to Choose the Best Marketing Promotional Items

This blog tells a personal anecdote of a company trying to advertise their business. They ordered beautiful chocolate truffles with their logo stamped in silver foil on the packaging for an event. Unfortunately, there was a mix up in the timing, and they were shipped 2 weeks too early in the middle of summer, to Florida. By the time, customers got their hands on them, they were an ugly, melted mess, as was the advertising company’s reputation.

Moral of the story: hats melt in your mouth, not on your head. I’m kidding, but seriously, you’ll never run into that kind of catastrophe when using caps to advertise your business.

Do you have any promotional item fails or horror stories? Share them in the comments below, we’d love to hear them! You can also follow us on Instagram using the hashtag #hatswork.

Emily Potter

Emily is the Content Marketer for Outdoor Cap Co. She holds an M.A. in AD & PR from the University of Alabama and a B.B.A in Marketing. Emily is an avid Crimson Tide football fan. She has a golden retriever named Opie Winston, and a cat named Tide.


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