Hatswork Round-Up: September 15, 2016

September 15, 2016 - By Emily Potter

On Monday, we posted Performance Hat Trends Autumn/Winter 2017. In keeping with that theme, this Round-Up is all about activewear, workout gear, or as the industry refers to it: athleisure.

Whatever you call it, the trend of wearing performance clothing in one’s day-to-day life is nothing new and it’s here to stay. Athleisure styles have been gaining significant market share for the past few years, and forecasts show no stopping anytime soon.


Workout Gear Goes Mainstream

This article states, “Fashion-forward workout gear has moved beyond the barbell, eluded the elliptical and transcended the treadmill – becoming a wardrobe staple for those who prefer casual comfort all day long.”

The post shares tips for making athletic apparel that is fashionable as well as offering advice for companies looking to utilize this style into their promotional products campaign strategy.

Promo Marketing

Good News: Miss Teen USA Swaps Bikinis for Athleisure

Even the Miss Universe Organization is making the switch to athletic apparel. Instead of a swimsuit competition, the Miss Teen USA pageant will incorporate a lifestyle and fitness approach in hopes of promoting health over size. This move only further proves the point that yoga pants and hats are here to stay.


The New 9 to 5

Also keeping up with the fashion trends, SanMar posted this style guide for Fall 2016 which incorporates comfort and performance apparel into the office dress code. Sport-luxe fabrics and backpacks are cited as popular pieces for workdays, and jogger pants and ball caps are common for weekend lounging.

What are your thoughts on activewear? Will it continue to push it’s way into our lives eventually making a home in the office as it’s been forecasted? Let us know what you think in the comments below. You can also follow us on Instagram using the hashtag #hatswork.

Emily Potter

Emily is the Content Marketer for Outdoor Cap Co. She holds an M.A. in AD & PR from the University of Alabama and a B.B.A in Marketing. Emily is an avid Crimson Tide football fan. She has a golden retriever named Opie Winston, and a cat named Tide.


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Performance Hat Trends: Autumn/Winter 2017